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homebase - grow your own by ~inCubetion:iconinCubetion:


Creative Commons License
Some rights reserved. This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
:iconincubetion:

Artist's Comments

For this homebase ‘grow your own’ product, it takes chewing gum shape as it is quite small so it can reduces the production cost and material-used. By using more sustainable material such as biodegradable paper and plastic, it can reduces the nature-distraction effected by packaging. The product is small also caused by consideration of the target market which is novice gardener. Someone who is new or still want to try, surely don’t want to spend his money on something that they are still new.

Homebase’s ‘grow your own’ product range are also considering the cultural aspect in society. UK people tend to eat chewing gum anytime. It can be seen from endless and permanent bits of chewing gum littering the streets of the UK. So, it can be a unique selling point that differentiates Homebase’s ‘grow your own’ product from their competitors.

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D&AD 09

Comments


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:iconbayu85:
this is totally awesome! the typo here is killing.

just amazing, no critiques can be written in my opinion :D

--
I'm abusing my PC :typerhappy: and also my :firelite-photo:

that's what i call happiness! :evillaugh:
:iconaaron-randy:
agree!

--
Member of [link] :boing::halfliquid::boing:
Pupu's blog [link]
:iconroybono:
Very, very nice work. I love the typo, it's wonderful, also the layout and the raster are great.

The only thing that bothers me is the coloring. I don't know, but this red-green-brown-contrast isn't working for me.
I think mainly it's the color of that logo ( I think that Homebase-thing is the Logo)

But all this becomes even greater if you think how small this is. Very great work on such small space. Respect.
:iconle-fleur:
Really really looveee the chewing gum concept! :heart:
Would love to have one of those hehe :)
:iconkeziasiskalaurentia:
its simple and nice. i love red color which is vibrant and eye catching. overall design is simple but nice. gud job octa :) luv it.

Details

April 19
197 KB
197 KB
945×633

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Camera Data

NIKON CORPORATION
NIKON D80
1/80 second
F/9.0
50 mm
250
Feb 15, 2009, 10:49:05 AM

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