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homebase - grow your own by inCubetion homebase - grow your own by inCubetion
For this homebase ‘grow your own’ product, it takes chewing gum shape as it is quite small so it can reduces the production cost and material-used. By using more sustainable material such as biodegradable paper and plastic, it can reduces the nature-distraction effected by packaging. The product is small also caused by consideration of the target market which is novice gardener. Someone who is new or still want to try, surely don’t want to spend his money on something that they are still new.

Homebase’s ‘grow your own’ product range are also considering the cultural aspect in society. UK people tend to eat chewing gum anytime. It can be seen from endless and permanent bits of chewing gum littering the streets of the UK. So, it can be a unique selling point that differentiates Homebase’s ‘grow your own’ product from their competitors.

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D&AD 09
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:iconevusha:
evusha Featured By Owner Feb 12, 2013  Student Interface Designer
totally awesome
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:icontoash:
Toash Featured By Owner Apr 23, 2012
Extremely good design , well-done
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:iconrainbows-n-moonshine:
Rainbows-n-Moonshine Featured By Owner Jul 27, 2011  Hobbyist Photographer
This is so neat! I found this on StumbleUpon :) Is this an actual product?
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:iconincubetion:
inCubetion Featured By Owner Aug 11, 2011
it was for D&AD 2009, homebase packaging. the winning design is on mass production for sure, but mine isnt in :)
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:iconrainbows-n-moonshine:
Rainbows-n-Moonshine Featured By Owner Aug 11, 2011  Hobbyist Photographer
Aww man.. I would have totally bought one of these if it was!
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:iconesiak:
esiak Featured By Owner Aug 13, 2010
hi:) you are featured here: [link]
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:iconincubetion:
inCubetion Featured By Owner Aug 21, 2010
thank you :)
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:iconesiak:
esiak Featured By Owner Aug 22, 2010
welcome:)
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:iconkeziasiskalaurentia:
keziasiskalaurentia Featured By Owner May 17, 2009
its simple and nice. i love red color which is vibrant and eye catching. overall design is simple but nice. gud job octa :) luv it.
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:iconle-fleur:
le-fleur Featured By Owner Apr 27, 2009  Student
Really really looveee the chewing gum concept! :heart:
Would love to have one of those hehe :)
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:iconphilipp-jc:
Philipp-JC Featured By Owner Apr 20, 2009  Professional Interface Designer
Very, very nice work. I love the typo, it's wonderful, also the layout and the raster are great.

The only thing that bothers me is the coloring. I don't know, but this red-green-brown-contrast isn't working for me.
I think mainly it's the color of that logo ( I think that Homebase-thing is the Logo)

But all this becomes even greater if you think how small this is. Very great work on such small space. Respect.
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:iconbayu85:
bayu85 Featured By Owner Apr 19, 2009  Professional Photographer
this is totally awesome! the typo here is killing.

just amazing, no critiques can be written in my opinion :D
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:iconstanzah:
stanzah Featured By Owner Apr 19, 2009
agree!
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:iconaaron-randy:
Aaron-Randy Featured By Owner Apr 19, 2009  Professional Digital Artist
agree!
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Submitted on
April 19, 2009
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Make
NIKON CORPORATION
Model
NIKON D80
Shutter Speed
1/80 second
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F/9.0
Focal Length
50 mm
ISO Speed
250
Date Taken
Feb 15, 2009, 10:49:05 AM

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