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Submitted on
April 19, 2009
Image Size
197 KB
Resolution
945×633
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Views
7,218 (1 today)
Favourites
72 (who?)
Comments
14

Camera Data

Make
NIKON CORPORATION
Model
NIKON D80
Shutter Speed
1/80 second
Aperture
F/9.0
Focal Length
50 mm
ISO Speed
250
Date Taken
Feb 15, 2009, 10:49:05 AM

License

Creative Commons License
Some rights reserved. This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
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homebase - grow your own by inCubetion homebase - grow your own by inCubetion
For this homebase ‘grow your own’ product, it takes chewing gum shape as it is quite small so it can reduces the production cost and material-used. By using more sustainable material such as biodegradable paper and plastic, it can reduces the nature-distraction effected by packaging. The product is small also caused by consideration of the target market which is novice gardener. Someone who is new or still want to try, surely don’t want to spend his money on something that they are still new.

Homebase’s ‘grow your own’ product range are also considering the cultural aspect in society. UK people tend to eat chewing gum anytime. It can be seen from endless and permanent bits of chewing gum littering the streets of the UK. So, it can be a unique selling point that differentiates Homebase’s ‘grow your own’ product from their competitors.

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D&AD 09
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:iconevusha:
evusha Featured By Owner Feb 12, 2013  Student Interface Designer
totally awesome
Reply
:icontoash:
Toash Featured By Owner Apr 23, 2012
Extremely good design , well-done
Reply
:iconrainbows-n-moonshine:
Rainbows-n-Moonshine Featured By Owner Jul 27, 2011  Hobbyist Photographer
This is so neat! I found this on StumbleUpon :) Is this an actual product?
Reply
:iconincubetion:
inCubetion Featured By Owner Aug 11, 2011
it was for D&AD 2009, homebase packaging. the winning design is on mass production for sure, but mine isnt in :)
Reply
:iconrainbows-n-moonshine:
Rainbows-n-Moonshine Featured By Owner Aug 11, 2011  Hobbyist Photographer
Aww man.. I would have totally bought one of these if it was!
Reply
:iconesiak:
esiak Featured By Owner Aug 13, 2010
hi:) you are featured here: [link]
Reply
:iconincubetion:
inCubetion Featured By Owner Aug 21, 2010
thank you :)
Reply
:iconesiak:
esiak Featured By Owner Aug 22, 2010
welcome:)
Reply
:iconkeziasiskalaurentia:
keziasiskalaurentia Featured By Owner May 17, 2009
its simple and nice. i love red color which is vibrant and eye catching. overall design is simple but nice. gud job octa :) luv it.
Reply
:iconle-fleur:
le-fleur Featured By Owner Apr 27, 2009  Student
Really really looveee the chewing gum concept! :heart:
Would love to have one of those hehe :)
Reply
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