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Description
For this homebase ‘grow your own’ product, it takes chewing gum shape as it is quite small so it can reduces the production cost and material-used. By using more sustainable material such as biodegradable paper and plastic, it can reduces the nature-distraction effected by packaging. The product is small also caused by consideration of the target market which is novice gardener. Someone who is new or still want to try, surely don’t want to spend his money on something that they are still new.
Homebase’s ‘grow your own’ product range are also considering the cultural aspect in society. UK people tend to eat chewing gum anytime. It can be seen from endless and permanent bits of chewing gum littering the streets of the UK. So, it can be a unique selling point that differentiates Homebase’s ‘grow your own’ product from their competitors.
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D&AD 09
Homebase’s ‘grow your own’ product range are also considering the cultural aspect in society. UK people tend to eat chewing gum anytime. It can be seen from endless and permanent bits of chewing gum littering the streets of the UK. So, it can be a unique selling point that differentiates Homebase’s ‘grow your own’ product from their competitors.
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D&AD 09
Image size
945x633px 197.47 KB
Make
NIKON CORPORATION
Model
NIKON D80
Shutter Speed
1/80 second
Aperture
F/9.0
Focal Length
50 mm
ISO Speed
250
Date Taken
Feb 15, 2009, 10:49:05 AM
Comments15
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Overall Vision Originality Technique ImpactI love so much about this piece. First, I like the color scheme alot. I would however try to change it up a bit with each vegetable. Only a small element like the logo. Keep consistency but change it up a bit. I love the size and materials. I also really like the see through circle for keeping them so they can see the seeds. Great size and typography. A really overall appealing package. I also like how you can have more then one in each larger package and that the large packet is cohesive with the smaller ones. You could have a whole garden in the one pack. Well that's my two sense. Keep up the good work.